We’re all about the vegan community here at VNS HQ, and we love to promote all things healthy for mind, body and soul. So this year we have decided to share with you our monthly Fitspiration, interviewing our plant-based heroes and sharing any advice they have on what makes them amazing.

This month we were buzzed to get up close and personal with military machine and motivational guru Matt ‘Ollie’ Ollerton, who you’ll probably know from Channel 4’s ‘SAS: Who Dares Wins’. But that is just the tip of this iceberg of a man, and it’s not the only reason we think he’s amazing.

Ollie has been in the military since he was 18, and after five years of service with the Commando’s he was recommended for SAS Special Forces Selection. Of the 250 that started the six-month selection process, Ollie was one of just 5 candidates that made the cut.

Ollie undertook several of high-profile missions along with the SAS Special Boat Service, including counter-terror attacks, homeland security, counter-insurgency operations and humanitarian efforts.

If that wasn’t impressive enough, He is now the CEO of Break-Point (http://www.break-point.com/phone/index.html), an organization of professionals from the UK’s Elite Special Forces who aim to empower the masses with specialist tools they have learnt and the ability to go beyond their limits. The Break-Point courses strengthen your mind as well as your muscles, and Ollie’s imminent launch of Prime Evolution Programme achieves just that. Via a three-pronged approach of SAS style training, nutrition plans and psychological programmes, Ollie is helping people change the way they think and ultimately perform. To read more and sign up go to https://break-point.co.uk/prime-evolution-subscribe-today/

But how did Ollie cope with the most rigorous quick-fire questions we could think of on vegan life and all things fitness? His answers were everything we could have wished for and more…

  • Name: Matt ‘Ollie’ Ollerton
  • The words I live by are: Recalibrate. Deliver
  • I am most proud of: Rescuing children from prostitution and slavery in South-East Asia.
  • What is your reason for choosing vegan? Primarily for health reasons, but also for the ethical considerations too.

On life and being vegan

The most annoying thing non-vegans ask/say is:

‘Where do you get your protein?’

If you were an animal what would you be:

A monkey

If a movie was made of your life who would play you?

Jean-Claude Van Damme

My guiltiest pleasure is:

Wine Gums

What is at the top of your bucket list?

To live off-grid

If you could bathe in any liquid what would it be and why?

Coconut oil – it has so many uses and I could eat it too.

If you could scale any animal down to the size of a cat what would it be?

A polar bear

Something my followers don’t know about me is:

I nearly got killed by a monkey when I was ten years-old

On Food…

My favourite vegan food is:

My girlfriend’s nut roast

And the food I wish was vegan is:


My top three fridge essentials are:

Pickled chillies, hummus and cucumber

My midnight snack of choice:

Sourdough, coconut oil and marmite

And my favourite mid-week meal:

Vegetable curry

What is your opinion of pineapple on pizza?


On Fitness…

How often do you exercise?

Every day if possible

You’re vegging on the sofa. What’s your motivation to get up and active?

The thought of people who haven’t got the option

Your best personal best? (what are you proudest to have achieved so far)

Passing SAS selection

Best piece of advice for other fitness friends?

Join the Prime Evolution Platform on Break-Point.co.uk of course!

Who is your fitspiration?

Mark Ormorod – an Afghanistan veteran and triple amputee.

My essential item in the gym is:

Liquid hand chalk

My go-to track to get me pumped is:

‘War’ by Edwin Starr (https://www.youtube.com/watch?v=dpWmlRNfLck)

Favourite item of gym wear is:

2XU Compression Leggings (http://www.2xu.com/uk/men/compression/tights/)

My gym-pet peeve is:

Not racking weights and plates – so annoying!!

Would you rather:

Have to verbalise all your thoughts or never speak again?

Have to verbalise all my thoughts

Always be slightly over dressed or slightly underdressed?

Definitely slightly over-dressed

Ollie, we love your holistic approach to fitness and your ability to inspire people to do better than they ever thought possible. You’re our real life Action Man and we can’t wait to watch you on the new series of SAS: Who Dares Wins (Every Sunday at 9pm, Channel 4).

You can also follow Ollie on Insta: ollie.ollerton


  • Posted by 1 on


  • Posted by 1 on


  • Posted by 1 on


Leave a comment

The Plant Based Journal

Keep in the loop with all things plant based. Recipes, workout guides and general news we've got it covered.